About

Behind the name

Why "Fall Line Creative"?

Hey! My name is Julia, founder and creative director of Fall Line Creative. I've always been felt moved by the idea of place. Where I am on a map. Where I come from. Where I’m going.

LEt's Talk!

What's a fall line?

“At the Fall Line, the hard crystalline rocks of the Piedmont meet the softer, more erodible rocks of the Coastal Plain. Twenty miles wide in some places, the Fall Line is quite obvious to observers on the ground. Along much of it’s length, it declines steeply in elevation. Where streams cross it, waterfalls and rapids develop. Hence, the name Fall Line.”

Chris Seabrook, Atlanta Journal Constitution

Why it matters

Good Design Is a Fall Line

Honoring your roots is crucial, both in your business and in your own story. Stay humble and know where you came from as you strive for success. Your past and your future meet here, in the moment where you decide to elevate your business towards your wildest dreams.

This is what branding should do for your business and what I strive for is when working with clients. Here at Fall Line Creative we design brands that speak to where your business came from and become a catalyst for deep rooted evolution and radical progress.